Virginia Slims cigarettes brand was instituted in 1968 by Philip Morris. Smoking was considered to be a masculine habit historically. In XX-th century a women's smoking began to symbolize emancipation and feminism, alongside with punk and beatnik trends, whose behavior was focused on anti regulation manifestation and freedom.
Fashion brands or premium brands of cigarettes specifically were sold for those who see the use of these brands as a method to grow their private appeal. Virginia Slims belongs to decorative brands, focused strictly on young professional women.
Virginia Slims cigarettes were promoted under the slogan "You've come a long way, baby" for a long period. Some sources ascribe the growth of smoking level among young ladies to these cigarettes. They are not groundless, even if to take into consideration just slogans of Virginia Slims cigarettes advertising –"Find Your Voice", and later "It's a Woman Thing".
Virginia Slims are much narrower (23mm circumference) than ordinary cigarettes (hence, "Slims"), and are also longer than normal "king-sized" cigarettes, sold only in longer 100s and 120s, to give the cigarettes a more "elegant" appearance and avowedly to reduce the amount of smoke they produce.
It is curious that feminine cigarettes evoke certain association in male mind. The British musician Fat boy Slim named his 1998 album "You've come a long way, baby", a famous Virginia ad slogan. Another American singer, Billy Joel sang: "Sweet Virginia Cigarette/ Burning in my hand/ Well you used to be a friend of mine…"
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